Nonprofits decide to change their names for lots of different reasons. Perhaps the old name no longer reflects the core mission or values of an evolving organization. Or perhaps the old name has [...]
It’s hard to overstate the importance of reputation to a nonprofit. Donors want to feel good about the organizations they give to. Volunteers prefer to work for organizations they trust and can [...]
Branding is an essential component of any nonprofit’s broader efforts to raise money and serve its mission. An organization’s trademarks can become core assets with real value. But they can also [...]